Sony Alpha SLT-A35 (α35) DSLR announced

June 8, 2011, Sony announced the Alpha SLT-A35 (α35) DSLR with Full-time Continuous AF Powered by Translucent Mirror Technology.

This Light, compact and easy-to-use A35 DSLR with 16.2 megapixels and new in-camera "Picture Effect", brings professional-style shooting speeds and generous creative options to photographers of all abilities.

  • 16.2 effective megapixels Exmor™ APS HD CMOS sensor
  • Exclusive Translucent Mirror Technology by Sony for high-speed, full-time continuous AF with stills and AVCHD movies
  • Up to 7fps in Tele-zoom High Speed Shooting mode with approximately 1.4x magnification
  • Ultra-high quality, low noise images with up to ISO12800
  • In-camera "Picture Effect" enhances stills or HD video

Sony Alpha SLT-A35 DSLR

As introduced on the acclaimed α33 (SLT-A33) and α55 (SLT-A55), Sony's Translucent Mirror Technology allows high-speed shooting with responsive, accurate continuous autofocus, for still and Full HD movie shooting.

Making its debut on the A35 (α35), the Tele-zoom High Speed Shooting magnifies a central portion of the image area to give an effective approximately 1.4x magnification while shooting at up to 7 fps. Providing continuous tracking autofocus of still or moving objects, it is ideal for capturing fast-moving sports, children's faces or distant subjects with a high-speed burst of frames. There is also a rapid 5.5 fps drive mode that offers full-resolution continuous shooting with tracking AF.

With a resolution of 16.2 effective megapixels, the newly-developed Exmor™ APS HD CMOS sensor delivers stunningly detailed, low-noise still and HD video images. Complementing the sensor's extremely high resolution and sensitivity, the powerful BIONZ processor cleans and optimises image data to assure flawless images with rich, natural color reproduction. With a maximum sensitivity of ISO 12800, it can capture beautifully natural still images and HD video in low light where other cameras struggle.

The Advanced Quick AF Live View continuously displays a real-time output from the main image sensor during still- or Full HD video shooting. Light is partially directed from the translucent mirror to an AF sensor to permit non-stop precision TTL phase-detection autofocus – a benefit that is not possible with traditional DSLR cameras.

Whether the users are shooting stills or AVCHD video, they can enjoy a superbly detailed view on the high-quality Xtra Fine LCD. TruBlack technology assures high-contrast images with rich, deep blacks even in outdoor environment.

The high-resolution Tru-Finder offers a precision alternative to framing shots on the camera's LCD. Offering an extremely detailed, high contrast image with full 100% field coverage, it is ideal for live preview of picture effects and exposure adjustments. Accurate composition of landscapes, architecture and other scenes is enhanced by switchable grid lines.

Aside from its powerful imaging possibilities, the A35 (α35) is refreshingly accessible, even for photographers stepping up to their first interchangeable lens camera. The on-screen Help Guide gives a clear explanation of selected functions and how they are used.

More advanced photographers, meanwhile, will welcome the top panel-mounted customisable button that allows instant recall of any of 14 frequently-used functions.

The A35 (α35)offers a new in-camera "Picture Effect"setting that lets users add extra impact to stills or HD video during shooting, without the worry of editing images afterwards. Effects can be previewed on the camera screen, allowing photographers to see the result of a chosen effect instantly rather than post-shooting. The inspiring palette of artistic treatments includes Retro Photo, High-key, Toy Camera and Posterisation.

It is also easy to produce dramatic Partial Color effects with a single color picked out against the rest of the image in monochrome. This popular effect normally takes a series of painstaking steps to achieve with photo editing software but with the A35 (α35)it is both automatic and instant.

Refinements in power consumption now boost the camera's shooting stamina to a generous 440 still shots (approximately) when using the rear LCD panel between battery charges – that is a 30% increase over its predecessor. The A35 (α35)is compatible with the full range of 32 A-mount interchangeable lenses from Sony that includes six Carl Zeiss lenses.

The A35 (α35)is compatible with the recently launched Memory Stick PRO-HG Duo HX that offers higher performance with speedy data transfers of up to 50MB/s, making it the ideal companion when taking burst shots or shooting Full HD and even 3D movies and photos.

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