Weighing only 119g, the ultra-compact Sony Cyber-shot DSC-WX170 sports a powerful 10x (25-250mm) optical zoom lens, 18.2MP Exmor R CMOS sensor, BIONZ image processor and 3-inch high-definition widescreen touch LCD panel. The DSC-WX170 is the perfect choice for style-savvy photographers, making it a great walkabout camera that takes superb photos and movies.
Sony Alpha SLT-A37 (α37) is a lightweight, easy to use Digital SLR camera with Translucent Mirror Technology. It features a high-quality 16.1MP APS-C image sensor, Full-time continuous AF shooting up to 7 fps, high-resolution Electronic Viewfinder, Full HD video and more. The Auto Portrait Framing and Clear Image Zoom makes taking professional photos effortless. SLT-A37 (α37) is an ideal choice for consumers eager to explore the world of interchangeable lens DSLR photography.
Sony Alpha NEX-F3 is a 16.1 megapixel E-mount Mirrorless Interchangeable Lens Camera features 180° Tiltable LCD screen for easy self-portraits. Other highlights include built-in flash, Full HD videos, Auto Portrait Framing and Clear Image Zoom. It delivers DSLR-quality images with a lightweight, pocket-sized body.
This stylish Sony DSC-HX30V / DSC-HX30 boasts a 20x high-zoom wide-angle optical lens in a small, compact body. The photos and Full HD videos will sparkle with deliciously detailed richness and clarity thanks to high-performance features like an 18.2MP Exmor R CMOS sensor, in-camera image stabilization and high speed auto focus. The built-in Wi-Fi technology allowing for seamless transfer of photos to compatible smartphones, tablets or televisions and sharing via popular social networking services. DSC-HX30V also includes GPS and Compass functionality for everything from geo-tagging to storage by location shot.
Sony Cyber-shot DSC-HX20V / DSC-HX20 boasts a newly designed 20x wide-angle optical zoom lens with incredible Lightning-fast auto focus. The 40x Clear Image digital zoom, which doubles the camera's optical zoom for crisp, clear close-ups. With its 18.2 Mp Exmor R CMOS sensor that utilities Extra High Sensitivity technology, you'll find capturing superb quality, blur-free photos and Full HD movies a joy. This compact, powerful camera is ideal for travel photography or simply capturing everyday content.
Sony Cyber-shot DSC-W690 gets you even closer to the action with its powerful 10x (25-250mm) optical zoom Sony G lens. It equipped with a 16.1 megapixels CCD sensor, capture high quality photos or HD videos of all your adventures. Optical SteadShot and Sweep Panorama expand shooting possibilities, while Intelligent Auto Mode takes care of adjusting settings for great results without fuss.
The super slim Sony Cyber-shot DSC-WX150 sports a powerful 10x (25-250mm) zoom lens, with a premium 18.2MP Exmor R CMOS sensor and ultra-stabilized 20x Clear Image digital zoom, you can capture everything from wide-angle shots to detail-packed close-ups and crisp, clear Full HD movies - even in difficult low-light conditions.
Sony Cyber-shot DSC-WX100 pack an impressive 10x optical zoom lens into a slim, stylish body. The 18.2MP Exmor R CMOS sensor works with BIONZ processor to reduce image noise for superb low-light pictures, as well as enhanced Optical SteadyShot image stabilization for blur-free shots.