Jun, 8, 2011, Sony announced the NEX-C3 - World's Smallest, Lightest Interchangeable Lens Camera with APS-C Sized Sensor.
This Easy-to-use Sony NEX-C3 Interchangeable Lens Camera with 16.2 megapixels, Full HD video and new interface.
Capture beauty in simplicity. Light, compact Sony Alpha DSLR-A290 (α290) DSLR with powerful yet easy to use features for beginners.
Capture beauty in simplicity with Sony Alpha DSLR-A390 (α390) DSLR Camera. Experience superb image quality plus generous creative features and also wonderfully simple to use.
Experience flawless, detail-packed images, teamed with quick, accurate autofocus and high-speed continuous shooting with Sony Alpha DSLR-A450 (α450) DSLR Camera. Easy, intuitive operation puts limitless creative options within everyone's reach.
Sony Alpha DSLR-A560 (α560) DSLR Camera featuring Quick AF Live View shooting with super-fast responses, generous creative options and extremely high quality, low noise images. what's more, you can also record Full HD movies.
Sony Alpha DSLR-A580 (α580) DSLR Camera featuring Quick AF Live View shooting with super-fast responses, generous creative options and extremely high quality, low noise images. What's more, you can also record Full HD movies.
Sony Alpha DSLR-A850 (α850) DSLR Camera featuring a 35mm full frame 24.6 megapixel Exmor™ CMOS image sensor as well as Dual BIONZ™ processing engines. If only superior detail, natural color and gradation, intuitive handling, and outstanding fit-and-finish will do, this is the camera for you.
Sony Alpha DSLR-A900 (α900) DSLR Camera featuring24.6-megapixel full frame Exmor CMOS image sensor. 100% coverage glass pentaprism viewfinder. High-speed 9-point AF and SteadyShot INSIDE. The DSLR-A900, delivers more options than ever for total creative freedom.