Sony NEX-C3 Interchangeable Lens Camera announced

Jun, 8, 2011, Sony announced the NEX-C3 - World's Smallest, Lightest Interchangeable Lens Camera with APS-C Sized Sensor.

This Easy-to-use Sony NEX-C3 Interchangeable Lens Camera with 16.2 megapixels, Full HD video and new interface.

  • DSLR-quality images with effective 16.2-megapixel Exmor™ APS HD CMOS sensor
  • Intuitive new "Photo Creativity" interface for jargon-free adjustment of picture settings
  • In-camera "Picture Effect" with real-time preview
  • "Peaking" function for more precise manual focusing
  • Multi-frame imaging techniques including 3D Sweep Panorama, Auto HDR and Handheld Twilight mode
  • Optional accessories including compact HVL-F20S travel flash and 30mm F3.5 E-mount macro lens

Sony NEX-C3 Interchangeable Lens Camera Pink

Offered in a choice of three stylish colors - Black, Silver and Pink, the NEX-C3 features an attractive new body design that combines a solid metal top casing with an easy-to-use streamlined grip shape. Reducing the size of the main circuitry shrinks the camera's body weight to just 225 grams– almost 6% less than the NEX-3, the predecessor of NEX-C3. Image quality, functions and usability of the NEX-C3 also surpass that of the NEX-3.

Sony NEX-C3 Sliver

Resolution of the large Exmor™ APS HD CMOS sensor is boosted to 16.2 effective megapixels, capturing stills and 720p HD video with breathtaking clarity. The large, DSLR-sized sensor also allows users to produce professional-quality "bokeh" background defocus effects when shooting HD video or stills.

Users do not need to be familiar with specialist photo jargon, as the NEX-C3 puts sophisticated picture controls within easy reach for shooting stills or HD video. The intuitive new Photo Creativity interface replaces technical terms like "aperture", "exposure value" and "white balance" with the friendlier and more intuitive "background defocus", "brightness" and "color".

There's no need to dig into confusing menu options or guess their effect on an image's composition. Just turn the camera's rear-mounted control wheel and instantly see the effect of your settings previewed on screen. Two or more different settings can be combined to create more sophisticated creative effects.

A new in-camera "Picture Effect" setting lets users add extra impact to stills or HD video during shooting, without the worry of editing images afterwards. "Picture Effect" options include Partial Colour, Retro Photo, Pop Colour, High Contrast Monochrome, Posterisation, High-key and Toy Camera. There's also a "Soft Skin" effect that removes wrinkles and blemishes from portrait subjects.

Highlighting sharply defined high-contrast elements in each scene, the new "Peaking" function makes it much easier to achieve precise manual focus in low light, macro or portrait photos that demand high focusing accuracy. A choice of white, red or yellow highlighting is offered, and sensitivity can be set to any one of the three levels.

Tilting for comfortable viewing at any angle, the high contrast 7.5cm Xtra Fine LCD features TruBlack screen technology for high-contrast images with rich, deep blacks. It's a great way to compose shots and judge the effect of adjusting picture settings, even when shooting outdoors in bright sunlight.

Advanced multi-frame imaging technologies by Sony broaden the possibilities of the NEX-C3 further still. 3D Sweep Panorama captures extra-wide images in 3D to enjoy on your 3D TV. Auto HDR "stacks" a high speed burst of three successive exposures to capture extreme shadow and highlight details in a single frame. Similarly, Handheld Twilight and Anti-Motion Blur modes automatically combine six exposures to capture smooth, low-noise images: this avoids hand-blur and subject-blur when shooting in available light.

The NEX-C3 works even harder to capture more amazing images and HD video between battery charges. Improved energy efficiency boosts battery stamina to a generous 400 still shots per charge – over 20% more than the NEX-5/NEX-3.

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