Sony NEX-C3 Interchangeable Lens Camera announced

New E-mount 30mm Macro Lens and Accessories

The versatility of the E-mount compact camera system grows with new style-matched accessories for ever more shooting possibilities.

Joining the range of E-mount interchangeable lenses, the new SEL30M35 is currently the world's lightest 2 life-size macro lens (138g) for interchangeable-lens cameras. This high-quality 30mm F3.5 macro lens features a 1:1 magnification ratio and minimum working distance of just 2.4 cm, making it ideal for capturing detail-packed close-ups of small subjects like flowers and insects. Despite its extremely compact size, the SEL30M35 employs one ED glass and three aspherical lens elements for excellent optical performance, with minimized aberration and very high edge-to-edge sharpness and contrast. It also offers smooth, quiet autofocus operation while shooting stills or HD video. The macro lens is supplied with a matching lens hood.

Also available as an option, the new HVL-F20S is a style-matching flash that clips onto the camera's Smart Accessory Terminal. Powered directly by the camera, the flash requires no batteries, achieving an ultra-compact size and light weight fit for travelling. With a powerful GN20 (50mm, at ISO 100, m) flash power rating and adjustable head, it's ideal for creating natural fill-in and bounce flash effects with portraits and everyday shooting subjects.

The expanded range of coordinating accessories includes a new body case/lens jacket, soft carrying case, straps and value accessory kits.

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